The way customers search for local businesses is changing:

• 74% of U.S. households use the Internet as a source when shopping locally.
• 20% of all searches among this population are local.
• 45% of local searches had a buying intent.
• Within a year there has been a 13% decrease in yellow pages usage.
• Local marketing on the web is on a par with newspapers as a local shopping resource and should soon supersede newspapers.

The question is – when a prospect searches for your type of business on the Internet will they find YOU or your competitor? And if they find you, will you have a Internet marketing system in place that converts them into a profitable customer? If you cannot answer “Yes” to both of those questions, then you have a problem.

As a local business owner you are probably struggling to figure out this whole “Internet marketing thing.”

One of the obvious barriers a contractor confronts when attempting to market online is complexity and confusion. There's obviously a learning curve and the whole process takes time. Unlike offline marketing, where strategies and techniques are time-honored, the Internet is relatively new to the promotional field. There are no standards or turnkey solutions.

The current problem contractors face is that everyone wants to sell you solutions. They want to sell you a web site solution, a search engine marketing solution, an e-mail marketing solution, etc. But these are all parts of the puzzle, and what you need is a complete system that uses all these parts and more to convert customers. You need a web conversion system. One that expands your reach on the Internet. One that sucks in prospects and spits out profitable customers.