What is Internet Marketing?

Internet Marketing has the lowest cost per lead among major lead generation sources: read more ...

Lower your Cost Per Lead

Studies have shown that the Internet has the lowest cost per lead among major sources of lead generation. A study specific to the Home Improvement Industry is not available at this time, but the example below shows how effective search marketing can be in comparison to other sources of marketing.

Cost Per Lead Study:

U.S. Bancorp Piper Jaffray recently compared the cost per lead across various direct marketing methods. Using data from Jack Meyers LLC and The DMA, U.S. Bancorp Piper Jaffray estimated that the cost per lead was:

$0.29 for search,
$0.50 for e-mail,
$1.18 for the yellow pages,
$2.00 for banner ads, and
$9.94 for direct mail.

Because of its high conversion ratio of visitors to buyers and its relatively low cost, U.S. Bancorp Piper Jaffray estimated the average acquisition cost using search is about $10 to $15 versus the online average of $38.

Source: Piper, Jaffray & Co. (March 2003)

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