Natural Search Engine Optimization Methodology:

• Research and Analysis

Keyword Phrase Research
Using proprietary search engine analysis tools; Home Improvements Marketing will work with you to develop the ideal set of keyword phrases for promoting your website. Home Improvements Marketing examines the content and business model of your website and cross-references that against the most relevant search terms used by web searchers.

Baseline Search Engine Ranking Report
Using your approved keywords we will run an extensive search engine ranking report detailing your website ranking positions among the top 10 search engines (accounting for 98% of all search engine traffic). We will also analyze your current natural search engine traffic statistics. We will prepare a page indexed report that shows the number of pages on your website found within the major search engine databases.

Competitive Analysis Report
Home Improvements Marketing will use approved keywords to run similar search engine ranking reports against your top 3-5 competitors or more and evaluate your existing market.

• Web Design with Natural Search Engine Optimization

Overview
Using our research and analysis Home Improvements Marketing will create optimization suggestions for key pages within your website.

Optimization Elements
After careful selection of relevant keyword and keyword phrases per page, Home Improvements Marketing constructs search engine friendly HTML code, including page unique Titles, META Descriptions, ALT Tags, and Navigation and Link Structures which include:

• Examination of internal linking structure including the selection of link names and titles.

• Proper site navigation including linking strategies such as addition or modification of a site map.
• File and page name structuring.
• Write additional content for your web pages
• Generate articles and press releases as needed to boost your rankings

In addition, Home Improvements Marketing will closely examine web page body content, and will utilize its copywriting team to create “smart” website copy that will appeal both to the your consumer and the search engines.

Link Popularity and Link Network Quality Consulting
Home Improvements Marketing will help outline various link opportunities, which could greatly increase the overall rankings of your website.

Your Partner: Home Improvements Marketing
Home Improvements Marketing will work with you to determine which sites are contextually best to link to and which sites would be appropriate to have link to your site.

• Post Implementation Reporting

Rankings and Traffic
Home Improvements Marketing will run monthly ranking reports once the site goes “live.” We will monitor traffic trends, including total search engine traffic and keyword traffic to continue to grow the reach of your business. Home Improvements Marketing will determine and report to you the number of pages on your website found within the major search engine databases. These databases include Google, Yahoo, MSN and Ask. These databases power the major search engines like AOL, Altavista, AllTheWeb, and more. This information is vital in understanding which sections of the your site is being indexed by various search engine spiders.

Executive Summary
Home Improvements Marketing will compare baseline measurements of traffic and rankings to post implementations reports from to create the Executive Summary. This document will clearly outline search engine traffic trends, keyword trends, ranking trends, and indexing trends in both numerical and chart format as needed. This “living” document will clearly communicate the results of the Natural Search Engine Optimization strategy, and will be continually revised to chart progress and success.

Account Management
Your will be assigned a dedicated account manager who is responsible for all internal and external communication. This account manager will correspond and work with the Home Improvements Marketing team to ensure all timelines are met and all deliverables are created.